I’m Andy Ladd, a personal finance nerd with 10 years of financial services experience.

I grew up during the 2008 financial crisis, and remember as a young kind money being tight. Instead of developing a fear of money or trying to ignore it I wanted to figure out why.

Taking control of your finances is one of the keys to living a happy empowered life. I recognize finance is not just a numbers issue but it is rooted in personality, trauma, and family history. As the son of a therapist, I understand that changes in people’s lives do not happen without changes in their mindset.

My career in coaching began in sports as both a coach and an athlete, and I try to bring that same level of passion to the world of personal finance. I will hold you accountable in the same way a sports coach will.

I believe anyone can take control of their financial life. They just need to want it bad enough.